Engaging Youth in Science & Helping Charities through Gamification
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Corteva, in collaboration with Silicon Valley-based Tribal Planet, launched in December 2019 a digital outreach program called We Grow that aims to engage 13 to 18 year-old students in the science of food, agriculture, and sustainability. As one component of this program, a mobile app was developed that features a gamified, virtual science fair that enables students to develop solutions to food insecurity and sustainability. Students in Indiana and Argentina donated earned game points that were subsequently converted into a monetary value of $4,000 to student-selected, not-for-profit organizations committed to ending hunger and youth development.